Is The Trade Desk's New Streaming OS a Roku Killer?
As a result of being "mostly" just an OS, Roku has the most third-party integrations with streaming TV OEMs. In the release, ...
The Trade Desk Just Made a Bold Move in Connected TV. Time to Buy?
The Trade Desk's stock jumped 4% when it announced Ventura, a sign that investors approve of the move, while Roku fell 7% on ...
Trade Desk working on TV OS 'Ventura,' CEO says efforts won't compete with Roku - report
The Trade Desk (NASDAQ:TTD) is working on a connected television operating system, according to an Axios report from ...
TV Technology5d
The Trade Desk Jumps Into Streaming TV With Ventura OS
VENTURA, Calif.—Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating ...
Advanced Television6d
The Trade Desk unveils Ventura
Advertising technology specialist The Trade Desk has developed streaming TV operating system Ventura. The Trade Desk will ...
The Desk on MSN7d
The Trade Desk confirms it will develop a streaming TV operating system
After months of leaks and speculation, The Trade Desk confirms it will participate in the streaming platform wars. This ...
The Trade Desk Announces Ventura, a Revolutionary Streaming TV Operating System
The Trade Desk (NASDAQ: TTD) today announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade Desk will partner with smart TV original equipment ...
Trade Desk upgraded to Neutral from Sell at New Street
New Street analyst Dan Salmon upgraded Trade Desk (TTD) to Neutral from Sell with a price target of $115, up from $85. The firm says political ...
The Trade Desk Launches Ventura to Transform Streaming TV Advertising
The Trade Desk Inc (TTD) unveils Ventura, a new streaming TV OS to improve user experience and advertising efficiency. Stock ...
Business Insider5d
The Trade Desk’s Strategic Advancement in CTV Market with Ventura OS Boosts Buy Rating
Furthermore, The Trade Desk earns a substantial portion of its revenue from CTV advertising, and with Ventura, they aim to solidify their leadership in this sector. The new OS is designed to offer ...
Marketing Dive7d
Trade Desk tries to shake up streaming TV with content-agnostic strategy
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the ...
Morningstar7d
The Trade Desk Announces Ventura, a Revolutionary Streaming TV Operating System
The Trade Desk (NASDAQ: TTD) today announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade Desk will partner with smart TV original equipment ...