Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

LEGO, the Danish toy production company, has seen a double-digit increase in marketing-driven sales after retooling its marketing mix modeling (MMM) so that it captures the brand’s long-term impact ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

For decades, mid-cap stocks have been the unsung heroes of the investment world, even though they've consistently outperformed both large and small-caps over the past 30 years. State Street Global ...

How do you convince overscheduled families to visit Rochester, NY? The museum set aggressive attendance goals, targeting out-of-state visitors - but after investing in a massive expansion, there ...

From price sensitivity, to value swagger. Fruit of the Loom was at a crossroads. The brand had avoided promoting its great value price point for years out of fear it would drag quality perceptions ...

70% of men don't know how to call out misogyny, opting instead for a silence that breeds a culture of acceptance. Though motivated to call it out, they don't have the words to say - instead putting ...

Why is this work relevant for Creative Effectiveness? It costs millions to be a World Cup sponsor, so what do you do if you're that well-known brand, Heinz, but with a limited budget? You Heinzjack it ...

This is the tale of how Mockingbird Raw Press - a small but mighty new brand creation - has reshaped the UK smoothie category with its premium cold-press products. Founded as a start-up, and created ...

GCash is the Philippines' number one finance super app, housing the hard-earned money of 81 million Filipinos. Despite consistent educational communications to prevent scams and industry-standard ...

Sponsorship remains a viable option for brands looking to drive an uptick in certain metrics in 2024, new research has found. Sports sponsorship is often a challenging endeavor for marketers, with ...

Google Cloud launched an anthem film at its biggest event of the year in the US to arrest attention, claim leadership of a new era in cloud, make the contrast between the old way and new way ...