Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

Which is better? Brand or performance? Performance or brand? The questions are like the eye doctor flipping between two lenses that look identical, but she still wants an answer. Brands, however, are ...

After success with Reverse Selfie and Toxic Influence, Dove had found a winning formula that pushed the brand to new heights, while delivering record growth. But there was one hiccup. Toxic beauty ...

Enterprise software decisions have high stakes. Risk-averse executives are less likely to ink a seven-figure contract with a brand they don't know as well as the entrenched competition. To ...

The Ad Council came to us with a daunting mission: do nothing less than help the non-profit Opportunity@Work (OAW) rewire a broken and biased U.S. labor market. For over 70MM U.S. workers - mostly ...

This is the tale of how Mockingbird Raw Press - a small but mighty new brand creation - has reshaped the UK smoothie category with its premium cold-press products. Founded as a start-up, and created ...