Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Shedding light on the newly launched ‘Dilfluencers’ campaign, Zee’s CMO Kartik Mahadev talks about the magnetism of TV ...

Gaurav Arora of Social Panga highlights how D2C brands in India are redefining customer experience by offering convenience, ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...

The study shows that media is undeniably seen as a strategic lever to drive business growth by an overwhelming majority of ...

Once recommendations are reset, Instagram’s algorithm will gradually personalise suggestions based on new interactions with ...

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...

Pooja Manek highlights how feminism of the future relies on men embracing feminist values and encourages advertising to ...

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office.

The use of FOMO has been a reliable cornerstone for marketers to permeate and tap into something very primitive inside the ...