The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Marketing leaders need to be prepared to justify their budget choices to the CFO, offering uncomplicated evidence of the value each investment brings. Read the whole story ...

Les Luchter is president of LL Communications, which provides writing, editing and consulting services. A former public relations agency executive, Les has also been editor-in-chief of Cable ...

Texas Attorney General Ken Paxton said Thursday he is investigating whether World Federation of Advertisers and its now-defunct Global Alliance for Responsible Media organized a boycott of social ...

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Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences ...

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President-elect Donald Trump and X Corp, now owned by Trump ally Elon Musk, on Wednesday told an appellate court that they are in talks to resolve a battle over Trump's 2021 suspension from X, ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

Fireball leverages the tradition of drinkers "slapping wine bags," especially during holiday moments of family tension.

Factors such as placement, campaign pacing, pricing, targeting and business rules are key to automated ad buying on streaming platforms.

The company confirmed that Publicis will handle media planning and buying in the UK, Ireland, Austria, Switzerland and Germany. WPP retains Italy.