News

After winning the Premier League last Sunday, Liverpool FC’s senior vice-president of digital says the work for marketing is ...
From Motorway’s CMO and CFO making their relationship a strategic partnership to Coca-Cola highlighting its “localness” in ...
CEO Brian Chesky says a paid membership scheme like Amazon Prime would be more “compelling” for the travel brand than a ...
With more platforms, screens and acronyms to know, marketers are having to adapt how they advertise across the fragmented AV ...
A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad ...
PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...
McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is ...
A ‘frame, scan, plan’ approach gives marketers the necessary foresight to assess the threats and opportunities beyond their ...
Involving finance in its latest brand campaign as early as possible was key for making sure the benefits were understood by the entire business.
Meta claims AI is “redefining” advertising, as the social media giant identifies improving its ad proposition as one of five “major opportunities” for 2025. On a call with investors yesterday (30 ...
Elon Musk acquired Twitter in 2022 and rebranded it to X in 2023. But almost two years later, it is still impossible to reference X in marketing circles without the obligatory qualifying parenthesis – ...