Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...

Career Development - Most 53% small business owners say they are much happier now compared with when they worked for someone ...

Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

Demand Generation - How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in ...

AI agents are transforming how businesses operate by automating tasks, adapting to workflows, and enhancing productivity across teams.

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research from ZeroBounce. The report was based on data from a ...

Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale. The annual ...

George B. Thomas is a marketer, video Jedi, and HubSpot certified trainer with 25+ years of sales and marketing experience. George is owner and HubSpot Helper at georgebthomas.com. He has a ...

Catch up on select AI news and developments from the past week or so (in no particular order): Microsoft's New Azure AI Tools Enhancements: Microsoft has bolstered Azure AI with new features aimed at ...

Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even ...