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Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, according to recent research from The Manifest. The report was ...

Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. The report, which was based on data ...

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An ...

Demand Generation - Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete ...

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A highly popular social media post isn't just great in its own right—it's also an incredible opportunity to set yourself up for future success. If you play your cards right when one of your pieces ...

Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.