Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in ...

Advertising & Promotions - This infographic looks at what major YouTube ad formats are, how they work, and what benefits each ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Brand evangelists are special people. They are passionate about your brand, and literally go out of their way to sing its praises to fellow customers. Just as sports teams have fans, brands have ...

The term "disloyalty program" is not what it may seem (a program designed to lose credibility in the eyes of your customers). Instead, and perhaps surprisingly, it is a form of effective ...

Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. The report, which was based on data ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first ...

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.

Generative AI—the use of AI to create content, such as images, text, and video—is everywhere. You can't read online without running into some piece about ChatGPT/GPT-4 or other large language models ...