Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand ...

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

A new campaign by Joan Creative puts the iconic mascot into modern contexts alongside a new visual identity crafted by Bulletproof.

Instead of artificial intelligence, the brand of ready-to-eat meals taps grandmothers to dish out advice on topics including relationships.

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the ...

Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video ...