Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly ...

Instead of artificial intelligence, the brand of ready-to-eat meals taps grandmothers to dish out advice on topics including relationships.

A new campaign by Joan Creative puts the iconic mascot into modern contexts alongside a new visual identity crafted by Bulletproof.

Founded in 2021 by Kendall Jenner, 818 Tequila has looked to distinguish itself by mixing a cocktail of spirits, fashion and digital culture to woo Gen Z and millennial consumers. The approach is ...

Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video ...

Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil ...

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the ...

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may ...

The recommendations arrive amid ongoing concerns around alleged “shadowbans” and whether or not the platform is limiting ...