AI and brand identity. When integrating AI in customer experience, you must respect a brand’s core values. AI should enhance, not replace, the human elements that customers appreciate most.

The Federal Trade Commission (FTC) issued last month a new “Click to Cancel” rule to simplify the process for consumers to cancel subscriptions and recurring payment plans. The rule, takes ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

Contact center as a service (CCaaS) has become indispensable in today’s customer-centric business environment. This cloud-based solution allows businesses to manage and optimize customer ...

SAN ANTONIO — Remember March 2023 and Silicon Valley Bank's downfall? It was the US's second largest bank collapse. Gaita Marie Mompoint certainly remembers. She was the director of marketing ...

SAN ANTONIO — Optimizely, a provider of digital customer experience software, has taken center stage at its annual user conference, Opticon, at the JW Marriott in San Antonio this week to unveil ...

CIOs are no longer just managers of IT infrastructure. They are increasingly being called upon to drive innovation within their organizations. This role requires balancing leadership with ...

Critical metric. Churn isn't just a number — it's a telltale heart of customer satisfaction and business health. Revenue driver. Tackling churn goes beyond fixing leaks. It's about nurturing a ...

The launch of ChatGPT Search marks a pivotal moment in how users engage in content discovery and consume online content. For content creators and organizations investing in quality content, this ...

As voice search continues to grow in popularity, driven by the rise of AI-powered assistants such as Siri, Alexa and Google Assistant, along with the prevalence of voice search on smartphones, the ...

The rise of generative AI has sparked fears of mass unemployment, with people worried that advanced AI will render their jobs obsolete. Yet this anxiety misses a crucial point: AI's real power isn ...

When digital asset management is done right, it gives teams easy access to the best, brand-safe content they need and creates smooth workflows. Software governance remains a hot topic at digital ...