The majority of brands plan to carry out an agency review in the next 12 months, with almost half set to appraise their ...

Other companies that have shared plans to scale back ERGs along with DEI initiatives include Ford and John Deere. The ...

Newstalgia is also certainly top of the UK’s musical pops right now: Sabrina Carpenter’s hit formula, with the likes of ...

Dove will sport a new 30-second advertisement for the 2025 Super Bowl that highlights the brand’s Body Confident Sport ...

Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports. Fruitside Assistance launches on the busiest travel day of the year to ease holiday road ...

What: “Sound of a Hug,” a campaign on the diaper brand’s “Hugs Change Everything” platform, launched this year. It is highlighted by a customized “sleep track” for babies, based on inputs such as ...

To demonstrate Aquamar’s versatility, the campaign depicts consumers enjoying everyday meals in underwater settings. Who: Aquamar Seafood, with One23West for creative, strategy and media.

Burson has hired Taj Reid as global chief creative officer, effective January 8, 2025. Reid replaces Simon Shaw in the ...

Monks, the creative and technology services arm of S4 Capital formerly known as MediaMonks, has confirmed a round of redundancies as the company grapples with a challenging financial landscape and ...

Apple will directly sell advertising inventory on its Apple News platform and move away from its reliance on third-party ...

Jackson Laux, who describes himself as having “the knowledge of a 68-year-old, but the body of a nine-year-old,” has been named John Deere’s “chief tractor kid.” TikTok star Laux (@JustAJacksonThing), ...

Barbie’s DreamHouse is moving into the digital age: Introducing the Barbie StreamHouse.