Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were ...

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles ...

Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling.

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.

Steve is currently the CEO & founder at twelfth, a boutique marketing agency that specializes in GTM growth and demand generation. Prior to founding twelfth, Steve held several marketing leadership ...

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfils a number of promises made earlier this year at PegaWorld 2024.

Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based ...

A conversation with Konrad Feldman, CEO and co-founder of Quantcast, about where the cookie saga goes from here.

AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real ...