The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes .

Before Coleen Rooney entered I'm A Celebrity for a reported record fee in excess of £1.5million, I thought: 'Oh dear, here we ...

Leading advertising experts caution that brands can be destroyed almost overnight. With its latest campaign, Jaguar, once a ...

"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.

Opinion: "When Elon Musk, Nigel Farage, Tommy Robinson and Andrew Tate take against you because of a typeface and a bright ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models ...

Get woke. Go broke. Speaking at an LGBTQ awards show last month, Jaguar’s Chief Strategy Officer, Santino Pietrosanti, ...

A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s ...

Jaguar Land Rover is a West Midlands-based automotive company, a wholly owned subsiduary of India's Tata Motors. The firm develops and manufactures the iconic Jaguar and Land Rover vehicles from bases ...

Jaguar has stopped selling new cars in the UK, in preparation for a major re-launch as an electric-only luxury car brand in 2026. The E-Pace and I-Pace SUV models, which are built by a contract ...