Jaguar rebrand shows the risk of embracing the fleeting ‘now’
The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes .
AMANDA PLATELL: I'm so ashamed of what I said about you, Coleen... but hell will freeze over before I apologise to your once dear friend
Before Coleen Rooney entered I'm A Celebrity for a reported record fee in excess of £1.5million, I thought: 'Oh dear, here we ...
‘Go woke, go broke’: Jaguar’s futuristic ad backfires as critics tear into Tata’s rebrand of the luxury automaker
Leading advertising experts caution that brands can be destroyed almost overnight. With its latest campaign, Jaguar, once a ...