At least one Apple executive expects AI-powered alternatives to Google's search engine will eventually be offered to users of Apple's web browser. Introducing these alternatives and severing consumers' use of Google's all-encompassing digital ecosystem,

Speaking during Google’s antitrust trial, Apple senior vice president of services Eddy Cue floated the possibility of a new AI-focused search partnership.

To date, they’re just not good enough,” Cue said, adding that Apple has already had discussions with Perplexity, OpenAI, and Anthropic. Cue is mindful that it’s still early days for generative AI, and says that with Apple’s existing agreement with OpenAI for other AI services,