There is a precedent here — ironically from Chicago-based Mondelez. After Kraft was spun off, Mondelez retained the sexier ...

Ferrero has a good chance of reviving WK Kellogg's legacy cereal brands with its $3.1 billion (€2.7 billion) take-private deal announced last week.

As traditional breakfast cereals face declining sales and shifting consumer habits, Ferrero’s acquisition of WK Kellogg ...