‘XO Khloé’ will preview at Harrods in the UK and launch exclusively at Ulta in the U.S.

Khloé has been known for her bold hair changes over the years, often switching between her signature blonde look and occasionally experimenting with more daring options, like strawberry blonde, which she rocked in August. The 40-year-old then shifted to a lighter shade of brown before opting for this darker color.

Reality TV star Khloé Kardashian, who is co-founder of denim-focused fashion brand Good American, has launched her first solo fragrance in partnership with Luxe Brands, the prestige beauty company behind fragrances with Ariana Grande and Nicki Minaj.

Global icon and entrepreneur, in partnership with Luxe Brands, is launching her first signature fragrance: XO Khloé. XO Khloé will make its preview to the world at luxury retailer Harrods in the UK starting today, followed by exclusive US partner and beauty destination Ulta Beauty on December 1.

Khloe Kardashian is gearing up for the holiday season with a brand new hair transformation. On November 21, the media personality took to her Instagram to share photos of her new dark chocolate brown hair.