There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Jaguar is spelled JaGUar in what appears to me to be a blatant rip off of those posh, one-pot desserts with an umlaut that ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

Jaguar’s managing director, Rawdon Glover, has expressed disappointment at the "vile hatred and intolerance" sparked by the ...

They have abandoned their “golf club” loyalists for an international consumer base – no matter how it looks to Nigel Farage.

This week on Dezeen, British car brand Jaguar unveiled a rebrand to mark the company's move to electric-only cars.

The past week’s top car news highlights include multiple launch timeline reveals, official updates for Nissan, Jaguar, Toyota ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...