There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...

So yes, Jaguar’s rebrand is a stroke of genius. Millions of people saw it. It just happened on the wrong planet, at the wrong time, with the wrong message. Is there any hope left for the brand? Not if ...

They have abandoned their “golf club” loyalists for an international consumer base – no matter how it looks to Nigel Farage.

Jaguar is spelled JaGUar in what appears to me to be a blatant rip off of those posh, one-pot desserts with an umlaut that ...

This week on Dezeen, British car brand Jaguar unveiled a rebrand to mark the company's move to electric-only cars.

British car manufacturer Jaguar has been blasted for "doubling down" on their controversial rebrand, as commentator Ellie ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...