Jaguar Rebrand Is Absolute Genius - Here’s The Reason Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
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Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
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JaGUar's bold and controversial rebrand divides fans and critics
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...
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Jaguar is rebranding — and people have a lot to say about it
“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
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Madonna's old Jaguar fails to sell at auction
A luxury classic car, owned until recently by Madonna, has failed to sell at auction. The Queen of Pop purchased the rare ...
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...