Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

A luxury classic car, owned until recently by Madonna, has failed to sell at auction. The Queen of Pop purchased the rare ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

The Dorchester County Sheriff’s Office is mourning the loss of one of its youngest members, Detention Officer Scott Tucker Jr ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

A 30-second clip posted on the luxury car brand's X account prompted criticism after it featured models posing in bright clothes but no vehicles or the iconic leaping big cat.

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

They have abandoned their “golf club” loyalists for an international consumer base – no matter how it looks to Nigel Farage.

The low slung profile of the car is also supposed to harken back to Jaguar’s of old. While company founder Sir William Lyons ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...

Two luxury car brands, Volvo and Jaguar, have recently found themselves at the center of a heated debate on social media.