The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Jaguar is reinventing itself as an electric vehicle maker with cars going into production in 2026. The company unveiled its ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

Iconic automaker Jaguar has undergone a massive rebranding exercise, with a new logo and a renewed approach. Their latest ...