Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguar is reinventing itself as an electric vehicle maker with cars going into production in 2026. The company unveiled its ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars.