The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

A 30-second clip posted on the luxury car brand's X account prompted criticism after it featured models posing in bright ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

A new Jaguar advertisement has sparked fierce debate after featuring colourfully-dressed models but no cars in its latest ...

and some of the world's fastest ever production cars of their respective eras, switching their approach to exclusively offer ...

The one and only ‘Shaguar,’ a 1967 Jaguar E-Type Roadster used in all three Austin Powers films, is set to cross the auction ...

It’s been a well-kept secret, but it seems the cat is out of the bag as Jaguar shocks the world with a full electric car.

Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...

The leaping cat is still on the new Jaguar.It’s right there, mounted on what looks like a rocker panel with a camera hidden ...

"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...