British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...

The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...

Rawdon Glover, managing director of the Indian-owned firm, denied the rebrand exercise was meant to be a 'woke' statement.

The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Jaguar announced its new logo on X on November 19, 2024. It immediately drew he attention of users and Elon Musk , who ...

Carl Pei's Nothing, the consumer tech brand, has taken a lighthearted jab at Jaguar’s recent rebranding, poking fun at the ...

The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes .

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...