considering IBM’s other sports sponsorships are with top-shelf properties, including long-standing deals with USTA/U.S. Open, the Masters, Wimbledon and a recent agreement with the Ferrari F1 team.

Chivas Regal, the scotch whisky brand, has been unveiled as a new global partner of the Ferrari Formula 1 (F1) motor racing ...

IBM has signed a global sponsorship deal with UFC, designed to leverage the exploding AI sector. One source familiar with the deal put it at low eight figures over a four-year term. The UFC's first ...

Charles Leclerc is cautiously optimistic about Ferrari's prospects for next week's Las Vegas Grand Prix in Nevada.

Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season.

IBM has announced a partnership with Formula 1 team Scuderia Ferrari HP, with plans to develop a mobile app offering a better ...

Announcing the new deal in an official statement on their website, Ferrari promised that it would propel the team into a 'new dimension' when it comes to fan engagement and digital, with Lewis ...

IBM (NYSE:IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned ...

IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics ...

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

IBM (NYSE: IBM) released a new report called AI in Action that highlights artificial intelligence strategies of businesses ...

The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.