The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

Jaguar has released a tease image of its dramatic new creative philosophy – Exuberant Modernism, that will inspire future ...

This week on Dezeen, British car brand Jaguar unveiled a rebrand to mark the company's move to electric-only cars.