The leaping cat is still on the new Jaguar. It’s right there, mounted on what looks like a rocker panel with a camera hidden ...
Jaguar's new EV is as avant-garde as its controversial rebranding and ad campaign. But all that hate may be misplaced.
The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...
Lucid (LCID) teased Jaguar after the British automaker previewed its “Dramatic” upcoming ultra-luxury EV model. The shade ...
No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a ...
Jaguar will unveil a concept car previewing the look of its future electric vehicles on Dec. 2, during Miami Art Week. The ...
Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...
As Jaguar's lineup has slowly shrunk down to zero models on sale for the time being, we've been desperate to learn more about what's coming next as the British automaker attempts to pivot upmarket ...
The British luxury automaker is undergoing its most significant transformation in its 90-year history. Jaguar’s new look ...
The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...
British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for its lineup, with the first new model slated to launch in 2026. The automaker ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.