Neither side would specify the length of the agreement. DirecTV began sponsoring the Holiday Bowl last year. After two ...
Sports San Diego is expected to announce DirecTV has extended its title sponsorship of the Holiday Bowl on Thursday.
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The Holiday Bowl announced an extension Thursday with DirecTV, which became the game’s title sponsor last year ...
Sports San Diego says DirecTV has extended its agreement as title sponsor of the Holiday Bowl. Neither side would say how long the agreement is for.