The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to ...

Barstool's Dave Portnoy reveals the details behind Bryce Underwood's recruiting flip to Michigan Wolverines football.

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and ...

After the initial reports, many Wolverines fans praised Barstool Sports president Dave Portnoy for securing the No. 1 recruit ...

Barstool Sports' founder and president Dave Portnoy recently shared his involvement in helping to flip Bryce Underwood.

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and ...

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) ...

The owner of Barstool Sports and prominent Michigan alum had quite the reaction to Bryce Underwood's flip to the ...

Bryce Underwood had been committed to LSU for a while, but he flipped to the Michigan football team after the intense pursuit ...

Last week, ESPN Baton Rouge radio host Matt Moscona said he was told Michigan agreed to pay Underwood $12 million. I’m told ...

Michigan called in the big guns to get new star quarterback Bryce Underwood to flip his college commitment. Portnoy, who is ...