Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw ...

On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple ...

Apple is finally changing the name of its streaming service, even if it means the platform will have to share a name with its ...

Apple tends to work best when you pair the company's products with other Apple devices. That's the case with the Apple TV 4K ...

Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem. ...

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Unlock Apple TV's hidden features to personalize, multitask, and enhance your streaming experience. Learn tips to maximize ...