If she had promptly revealed her highly-anticipated product on Friday morning, it would have gotten lost in the biggest story ...

Angel Reese’s rookie season may have ended on a disappointing note with an injury, but that hasn’t slowed her down one bit. The post Angel Reese Racks Up A New Collab With $24.53 Billion Worth Co. as ...

As perhaps the most visible fan on the New York sports scene — the Yankees, Knicks and Liberty have seen him plenty of late — filmmaker Spike Lee has been an ob ...

The Lightbulb Moment Picture this: a bustling college tailgate at USC. The air’s thick with excitement, but something’s off.

Gatorade and Delta -- are the most recognized by the league's fans in the fourth annual Sponsor Breakthrough study fielded ...

The New York Liberty were the first franchise created when the WNBA was formed and they've finally won their first WNBA ...

The WNBA is more popular than ever. League revenue has doubled since 2019 — from $102 million to $200 million — and new stars like Indiana Fever rookie guard Caitlin Clark have helped the ...

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

Via the extension, NKE has been the exclusive on-court uniform and apparel provider for the NBA, WNBA and NBA G League. The recent announcement highlights NKE’s rights extension over 12 ...

Part of maintaining the momentum will fall to Nike, which has extended its rights over 12 additional seasons to design and manufacture NBA, WNBA and G League uniforms, on-court apparel and fan ...