Rick Gomez, Target Corp.'s executive vice president and chief commercial officer, outlined the retailer's winning beauty ...

Ubiquitous tactics that seemed set in stone—essential elements of any marketing strategy—can crumble beneath the power of new ...

The consumer director shares her recipe for growing brands and the meat-free category overall in Tim Healey's latest in-depth ...

Rather than try to crack into the video game market, many brands are now partnering with established brands to reach their ...

How presidential candidates whip up and sustain the energy, enthusiasm and support of voters can be used by corporate executives to help brand their companies.

This season’s hottest trend is privacy-first advertising based around relevancy, context and inclusivity – and it’s helping ...

Roth/MKM's reiterated Buy rating and price target reflect confidence in Constellation Brands' strategy and performance, particularly in the beer division, which is a key driver of the company's ...

Zap began as a loyalty program operating as a merchant coalition model, allowing consumers to redeem rewards across various ...

The firm increased the price target for Mattel's shares to $20.00 ... Jefferies pointed to Mattel's successful brands, such as Barbie and Hot Wheels, as key growth drivers, alongside contributions ...

Truist Financial analyst Jake Bartlett downgraded the rating on Dine Brands Global (DIN – Research Report) to a Hold yesterday, setting a price target ... promotional strategies have not ...

A key target audience for this particular brand might be high-performance athletes aged 18 ... it would make sense to focus on local marketing strategies to reach nearby homeowners and businesses.

Developing a logo is one of the most important phases in developing a corporate identity that attracts attention and resonates with your target audience. A well-designed logo is more than simply an ...