Apple TV lost its “plus” earlier this week, but now Amazon’s mid-range 4K Fire TV stick is scooping that plus right back up.

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

The service unveiled the change in the ninth paragraph of a news release announcing a streaming date for “F1: The Movie.” ...

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the ...

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

Apple TV+ is now plain-old Apple TV, Apple told us yesterday. Confusing? Not for most. Indeed, Apple TV+’s dropping of the “+ ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

The erasure of Apple TV’s “plus” is a neat little metaphor for the contraction of streaming in general. Last year, the ...

In another instance of a streaming service rebranding through removing or adding a tiny thing, Apple TV+ has dropped the plus ...

Apple has dropped the “plus” from its streaming service, rebranding Apple TV+ as Apple TV. The change, revealed in an ‘F1’ ...

Apple TV+ has officially dropped the “plus,” rebranding its streaming service as Apple TV in a quiet but notable shift ...

Apple is rebranding its Apple TV+ streaming service to just Apple TV, simplifying the naming scheme across its streaming ...