Financial toxicity is a burden many patients and their families unfortunately are forced to shoulder, leading some to delay ...

A patient journey map is a useful tool to understand patient insights, for example, but fundamentally we need to go beyond clinical indicators and integrate emotional indicators too. In a recent ...

Mapping and managing the patient journey One solution is adapting the concept of customer journey mapping and management to healthcare. The model allows pharma companies to consolidate the huge ...

Moon-Seo said nearly all the journey mapping studies she and Buster found related to health care or consumer economics.