The NCAA must still formally approve the rule change, but it is expected to pass, with a dealmaking frenzy to follow.

Sue Bird received a standing ovation at Gampel Pavilion as her No. 10 jersey was officially retired by UConn. Geno Auriemma ...

John Blackwell and Nolan Winter describe the process of designing the Badgers’ 2025-26 ‘By the Players’ uniforms with Under ...

NBA star Kyrie Irving is collaborating with sportswear brand ANTA to provide full uniforms to 14 schools across the country.

Sports gifts can be expensive. That makes finding the best deals possible a must this holiday season. We’ve pulled together ...

Philadelphia 76ers center Joel Embiid debuted his first signature Skechers basketball shoe against the Atlanta Hawks.

PUMA has opened the doors to its largest-ever European flagship store on Oxford Street in London, which will bring the best of the company's products and immersive storytelling closer to consumers in ...

From the ‘60s to present day, explore the design and technological innovations that have contributed to the brand's lasting ...

PUMA launches Who Gives a Shirt, a new five-part podcast series hosted by former professional footballer Jack Fowler and content creator Kimberley Cumberbatch. The series dives into the powerful ...

Purdue basketball is unveiling a new look as it hits the road for the first time this regular season. The No. 1 Boilermakers will wear black script uniforms when they play at No. 9 Alabama on Thursday ...

Most NBA fans will be either preparing Thanksgiving dinner or gearing up for the holiday shopping next week, and Indiana Pacers guard Tyrese Haliburton is keeping us busy by doing both. Earlier this ...