The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

Shopify reports on the rise of runner-founded brands creating innovative solutions by focusing on community needs and ...

Funko axes CEO Cynthia Williams amid financial woes while Madewell veteran Joyce Lee joins Parker Thatch as first creative director.

Nike has appointed veteran executive Aaron Cain as the new CEO of Converse, replacing Jared Carver after two years. Cain, who ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Nike Sabrina 3 Blueprint arrives July 18 for WNBA All-Star Weekend. A clean Glacier Blue finish redefines the Sabrina Ionescu sneaker line.

At the ET Brand World Summit 2025, Z47's Chandrasekhar Venugopal highlighted that India's D2C success requires deep vertical ...

NIKE, Inc. NKE is a globally recognized American brand specializing in athletic footwear, apparel and sports equipment. The company has long been considered as a leader in the sneaker market. However, ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving growth is charting new paths.

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

While Jordan continues to be a critical asset, NIKE’s long-term growth will depend on balancing its heritage with innovation. The Jordan brand alone cannot carry the full load forever.

Explore the powerful brand extension framework that helped Nike, Apple, and Virgin evolve into global icons and dominate diverse markets.