BrandMatch is a generative AI-powered contextual targeting tool developed by NYT that came out of beta over the summer.

According to The New York Times ... intermediary" in the ad industry—Brinkema proved just as reserved when parsing Google's defense during the trial. In one notable example, when one witness ...

For decades, the ads have been reliably quirky, surprisingly effective and, well, very Vermont. Nowadays, Seven Days has a thriving online personals ... for The New York Times Seven Days’s ...

The two sides made their final cases to a federal judge Monday in a trial over the tech giant’s dominance in technology that ...

Burgundy’s associations with certain hallmarks of fall — foliage, for example, or uniforms of students going back ... burgundy leather Louis Vuitton dress to a recent event, and a new ad campaign for ...

The premiere of The Agency series took place at the Museum of Modern Art in New York City. Here are just a few of the ...

The ad tech case is one of the speediest monopoly trials in recent decades.Credit...Tom Brenner for The New York Times The courthouse where Judge Brinkema works — in a section of Alexandria ...

The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash ... in a statement provided to The New York Times. “This year, we crafted films ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

As AI tools disrupt the digital news ecosystem, publishers face challenges in safeguarding their content and revenue. With ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...