The New York Times Company consistently grew its digital-only average revenue per user (ARPU). ARPU increased to an impressive $9.65 in the fourth quarter from $9.24 in the year-ago period.

T he New York Times added about 250,000 digital-only subscribers during the first quarter, and reported increases in both subscription and advertising revenue compared with the prior-year period.

Subscription Revenues: NYT’s Key Driver. The New York Times has prioritized digital subscriptions as a core revenue stream, offsetting declines in print circulation and advertising.