As the Hot Wheels has evolved into the 21st century, it’s expanding quicker than ever and capturing the minds of kids and ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

A toy industry veteran, she has extensive experience managing businesses and building brands across Europe, Asia, and North America, leading high-performing teams at notable multi-national ...

Three toys have joined the ranks of some of our favorites in the National Toy Hall of Fame. Here's which ones won the ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

The toy's packaging features a link to an adult website and ... Its marketing campaign featured collaborations with multiple brands outside of Mattel, including Stanley, Crocs, and H&M. No one ...

Yes, one of the world’s top toy companies “accidentally” listed a porn site instead of a movie webpage on its line of WICKED ...

Shopify beats Q3 revenue expectations, eyes acceleration in Q4 with focus on enterprise opportunities for long-term growth ...

The Strong National Museum of Play, the home of the National Toy Hall of Fame, has chosen three new toys to enter its halls: ...

The Barbie® DreamHouse™ is now the StreamHouseNEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) -- This holiday season, Verizon and Barbie®, today ...

The biggest small Hot Wheels collectible we've seen all year is coming up this week on Mattel Creations, and it features 16 ...