As the Hot Wheels has evolved into the 21st century, it’s expanding quicker than ever and capturing the minds of kids and ...

One of America’s largest toy makers says it is negotiating with suppliers and considering design changes ahead of potential ...

Mattel is bringing one of Hasbro’s most iconic properties to its MEGA Construx line with the release of the G.I. JOE Skystriker XP-14F vs. COBRA H.I.S.S. building set, which features the two iconic ...

Mattel, Inc , a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced the 2024 winner of the Hot Wheels Legends Tour, the ...

In an unexpected turn of events, the porn site Wicked.com is suddenly seeing a surge in traffic, all thanks to a packaging ...

In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

“She represented you and everything you could be.” The exhibition will also feature interviews with Barbie designers and dolls from the collections of Mattel and private collector David Porcello.

To celebrate Native American Heritage Month, Mattel is releasing a new Inspiring Women doll in the likeness of Maria ...

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Looking to save some cash on gifts for the kids? Black Friday is your best chance to find huge discounts on toys to suit all ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...