MacCormack, Alan, Brian Kimball Dunn, and Chris F. Kemerer. "Barnes & Noble: Managing the E-Book Revolution." Harvard Business School Case 613-073, March 2013. (Revised April 2014.) ...
The world’s largest retail bookseller is expanding at a breakneck pace and is on track to reach its goal of more than 60 ...
The bookseller is going through a growth spurt, with plans to open nearly 60 stores through the end of this year.
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