When you track the right metrics, you're able to fine-tune your approach, prioritize the right leads and invest in strategies ...

This is why it is misleading, and silly, for the bulk of the industry that talks about such things to continue to quote CFTC Disaggregated Futures and Options numbers. I still say it’s just because ...

In this post, we will guide you through a simple and effective way to calculate Customer Lifetime Value that doesn’t require any fancy modeling or machine learning. Here are just a few things you can ...

CLV also adjusts for the time value of money ... Before making a free offer, it's critical to ensure that it appeals to your target audience. Then calculate the costs associated with your "free" offer ...

Customer Lifetime Value (CLV) represents the total worth of a customer to a company over the entirety of their relationship. This metric goes beyond the initial purchase and looks at the long-term ...

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Understanding customer lifetime value is a crucial part of customer retention. Thanks to AI’s predictive analytics, CRM has been able to achieve unprecedented accuracy in calculating CLV. This means ...