One of the most important metrics to measure is customer lifetime value (CLV). Customer lifetime value can be described as the total profit that a company can expect to generate from a customer ...

Customer experience (CX) is a critical function for any SaaS business. But all too often, CX teams are left to fend for ...

While accurate point estimation of customer lifetime value (CLV) has been the target of a large body of academic research, few have focused on the variance of CLV (V(CLV)), which represents the degree ...

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...

Many subscription leaders are struggling to build accurate, actionable intelligence for operational decision-making.

How to make the final step to go-to-market maturity through a move to platform-market fit, plus its implications for the ...

Consequently, brands find it imperative to build and increase customer lifetime value (CLV) resulting in greater revenue generation and a bigger base of loyal shoppers. This is, indeed ...

Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. The post How ...

Within the marketing field LTV may be referenced with Customer Lifetime Value (CLV), Lifetime Customer Value (LCV), or Lifetime Value (also LTV) these being considered as the net present value of the ...

The automation of finance is a hot Rising topic - bolstered by Workday's agreement to acquire Evisort. But as I heard from ...