But outside of the customizable Action Button for power users and features like multiband GPS, which is more accurate than the single-band GPS found on lesser Apple Watches, one of the biggest appeals of the Ultra is its battery life.

Amazon today is taking $49 off a collection of new Apple Watch Ultra 2 models in Black, including models with the Black Titanium Milanese

While the Apple Watch Series 10 was the highlight of the 2024 Apple wearable calendar, the Apple Watch Ultra 2 got a shiny new satin black titanium finish for its second year on the market, and you can already save $50 on the $799 list price at Amazon.

SAVE $50: The new black titanium Apple Watch Ultra 2 (GPS + cellular) is on sale for paid members of the My Best Buy program starting at $749 (typically $799). Meanwhile, non-members can get it for $779.99 at Amazon. It's set for release on Sept. 20.

It makes absolutely no logical sense to buy the black Ultra 2 — especially if you already have one. Yet, not every purchase has to be made with your brain. Sometimes, and only if it causes no harm, you can buy something simply because it’s fun.

The Apple Watch Ultra 2 is highly capable smartwatch when it comes to communication, productivity, activity, and safety. Some of the biggest selling points for me is that the battery life can last about two full days, the 3,000-nit display is a breeze to see in sunny conditions, and the 86-decibel safety siren offers major peace of mind.

For 2024, the Apple Watch Ultra 2 ($799) is as big and expensive as ever, but it now comes in black titanium. Alongside the new finish option, there are several matching bands, including a titanium version of the Milanese Loop suitable for high-speed water sports and scuba diving.

Amazon is getting in on the Apple Watch deals action ahead of Fall Prime Day by knocking $50 off new 2024 Apple Watch Ultra 2 styles.