How Beats Used The Sneaker Marketing Playbook For Success The innovative way Dre and the company got Beats on the radar of a ...
Beats by Dre rounded up a collection of some of the best current and former athletes for its latest ad campaign. Narrated by WNBA star Angel Reese, the "Athletes Get It" campaign features ...
Beats by Dr. Dre (Beats) announced Los Angeles Dodgers All-Star Shohei Ohtani as their new brand ambassador. The sponsorship ...
The star-studded lineup includes Lionel Messi, LeBron James, Erling Haaland, Shohei Ohtani, Naomi Osaka, Sha’Carri Richardson, Daniel Ricciardo, Miho Nonaka, Shedeur Sanders, and Bronny James. Each ...
Dolan, Robert J. "Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre." Harvard Business School Case 518-036, November 2017. (Revised April 2019.) ...