Shashi Sinha, CEO, IPG Mediabrands India, engaged in an insightful chat with e4m Editor Tasmayee Laha Roy on a balanced media ...
As we are on the brink of breakthroughs in AGI and superintelligence, we need to assess whether we are truly ready for this ...
The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...
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