On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple ...

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw ...

Original Story (10/14): It's been a year of rebrands for streaming services, and the latest to join the trend is Apple. Its ...

Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem. ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has ...

The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and ...

Discover the new Apple TV 4K with Wi-Fi 7, A17 Pro, and a possible price drop under $100. Perfect for streaming, gaming, and ...

The latest Apple TV 4K model is more powerful and cheaper than its predecessor, making it pretty hard to pick faults.

Apple and NBCUniversal have announced a new partnership that will see up to 30% savings to customers that bundle the Apple TV ...

Apple TV+ is no more. Apple’s streaming service is now officially just ‘Apple TV.’ Here’s why I think this is the right move ...