On its own, the Apple TV streaming service (which was called Apple TV+ until Monday ), is $13 per month. NBCUniversal’s ...

There’s also a not-so-subtle message to every other streaming service. By dropping the “+,” Apple is signaling that it thinks ...

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Original Story (10/14): It's been a year of rebrands for streaming services, and the latest to join the trend is Apple. Its ...

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

Apple is rebranding its Apple TV+ streaming service, giving the platform a “vibrant new identity” as, simply, Apple TV. The ...

Discover the new Apple TV 4K with Wi-Fi 7, A17 Pro, and a possible price drop under $100. Perfect for streaming, gaming, and ...

The Apple TV app can be installed on most Roku devices, which gives you access to premium shows on the Apple TV+ subscription ...

Apple and NBCUniversal announced a new bundle, which allows users to sign up for Apple TV and Peacock for a lower price.